Only two months ago, the cannabis market has been struggling its way after the investments bubble burst. Businesses tended to expand without sufficient focus on revenue, inevitably causing the market to shake. Post the consolidation process the market has been going through this past year, this current crisis may very well be a real opportunity. As focus on the industry is restored given the continues increase in sales and consumer base, the now more mature businesses at the heart of the industry can drive its growth responsibly.
The economic circumstances arising from the pandemic are potentially causing an acceleration of the industry shake-out that was building before the virus emerged.