We are designers, engineers and business managers, all sharing a passion for accessible healthy living.

90 years of collective experience, creating practical innovation for everyday life.


Ido Maslaton

Co-Founder & CEO

Over 18 years' experience of entrepreneurship and leadership. Specialized in multidisciplinary complex scale-up. 

Ayelet Carasso

Head of Business Development

Experienced successful foodtech entrepreneur. Skilled business development and growth driver.

Noga Sela-Shalev

Marketing Advisor

Marketing and business expert. Over 12 years of food industry experience, and CPG innovation

Tal Zuri

Financial & Strategic Advisor

Serial entrepreneur, Experienced   BD, specialized in financing and Go to Market strategies in Functional Healthcare, E commerce, and Consumer tech.

Alon Raviv

Co-Founder & CTO

Experienced consumer products developer. Scaled over 150 products from idea to market.

Yahav Blaicher

Cannabis F&B and Cosmetics Formulator

15 years plant biochemistry and organic chemistry expertise,  R&D and formulation specialist of new botanicals and cannabis based products

Mika Sharon

Executive chef, CBD Product development

Certified chef, 20 years of culinary experience in the restaurants scene, cannabis cooking expert with product development expertise

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