An Essence of Health with Every Order 

The easiest and most affordable way to add CBD to your business portfolio 

The CBD Trend

CBD is one of the strongest consumer trends in food and beverages today

The Challenge

Operational complexity that limits the ability to mix CBD into every serving

Our Solution

Supports a variety of customers' needs and preferences at the push of a button


Our Values, Your Value

We Empower Customers. We Believe Your Customers Should Get Exactly What They Need and Want


We Praise Simplicity. We Appreciate the Need for Smooth and Easy Operation with the Push of a Button

We Secure Data. We Know Knowledge is Power - To Better Serve Your Customers and to Improve Inventory Monitoring 

The CBD Trend 

No doubt CBD is one of the strongest consumer trends in food and beverage today. As consumers gain experience and confidence, they drive demand for CBD consumption that will naturally integrate into their daily routines outside of home.


It is only natural they seek these solutions at their favorite coffee-shop, expecting a choice of accurately dosed, high quality, safe and accessible CBD that can be mixed into their daily coffee or snack.


But there is a catch. Actually a few.

The Operational Catch

Current CBD solutions for coffee shops range from packaged infused foods and beverages, through added extract drops or powders, to infused basic ingredients.


These solutions are operationally complex to implement. They require careful inventory and sales monitoring given high product cost, as well as accurate and controlled dosing. This also limits the full potential of adding CBD across the variety of menu items.


No worries, we’ve got you covered.

CBD at a Push-of-a-Button

ELTIVU’s Immixing Device supports the full potential of CBD in a coffee shop’s menu, without the operational complexity.


At the push of a button, the device accurately adds CBD to single-serve pods, creating a customized product on the spot.


Each pod is uniquely formulated for a cup of coffee, a salad, or any other menu item.


Eltivu is the best answer for meeting the growing CBD demand, driving increased profitability with minimal operational and business risk:

  • High Margins

  • Unique and affordable customer experience

  • Simple and monitored operation

  • Secured to prevent fraud

  • Automatic replenishment

  • Customized to every need


We are Foodtech experts, designers, and business managers,

all sharing a passion for accessible healthy living.

Ido Maslaton

Co-Founder & CEO

Over 18 years' experience in entrepreneurship and leadership. Specialized in multidisciplinary complex scale-up. 

Alon Raviv

Co-Founder & CTO

Experienced consumer products developer. Scaled over 150 products from idea to market.

Ayelet Carasso

Head of Business Development

Experienced successful foodtech entrepreneur. Skilled business development and growth driver.

Mika Sharon

Executive chef, CBD Product development

Certified chef, 20 years of culinary experience in the restaurant scene. Cannabis cooking expert with product development expertise.

Avigdor (Dori) Orr

F&B R&D Product Development

Over 30 years of R&D and formulation specialist for new F&B CBD-based products.

Noga Sela-Shalev

Marketing Advisor

Marketing and business expert. Over 13 years of food industry experience, specialzed in CPG innovation

Tal Zuri

Investor and Advisor

Serial entrepreneur, experienced BD, specialized in financing and Go to Market strategies in Functional Healthcare, E-commerce, and Consumer tech.


Our Story

Eltivu is all about making health and wellness accessible while acknowledging one product does not fit all. Following a very personal wish to ease a loved one's painful fight with cancer, Eltivu turned a great product design into a clever B2B platform, a new and meaningful way to bring the health benefits of CBD to people's everyday life. Tel Aviv based founders Alon and Ido, harnessed their great designs and their business skills to do good, bringing on board a skillful team of professionals sharing their vision. 

After 1.5 years of R&D, with an extensive understanding of the evolving CBD market, Eltivu is reaching the US coffee shop market, making CBD health and wellness benefits accessible to consumers out of home.


Eltivu's Market Insights

Everyday Wellbeing

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